16 items found for ""
- Writing | nesreendesign2022
Understand media Literacy and Regain Power by Nesreen Al Hajjar For "Was That an Ad? Underestanding advertising Today" of Steph Schem Rogerson Nesreen argues that in today's world where everyone is connected through the internet, individuals are under pressure from ideologies and are being manipulated by the spectacle (mass media) through persuasive messages. The spectacle interferes with the interaction between individuals, claims its ideas as truth, and influences their emotions and decisions for its gain. The author emphasizes the importance of media literacy and critical thinking to recognize and decode the messages conveyed through media. Through understanding the codes and symbolism in media, individuals can become empowered to make informed decisions and regain control over their choices. Throughout history, the human race has been influenced by various obstacles, leading it to utilize new innovative tools that are developed continuously. The vast discoveries and explorations achieved have granted humans the feeling of empowerment and control. your text to anything, or set your text box to expand on click. Write your text here...
- ezMove Intreview Script | nesreendesign2022
Acerca de ezMove INTERVIEW SCRIPT WARM UP Hi ….. Thank you for taking the time to meet with me. I’m a UX student conducting interviews for my project focusing on moving within Canada. Is it possible to record the meeting for note convenience purposes? I would like to point out that all answers are confidential and anonymous. They will be pooled with answers from other volunteers to be included in the assignment. There are no right or wrong answers. So please answers freely. Do you have any questions before we begin? DEMOGRAPHICS How old are you? What do you do? Where do you live now? With whom do you live? A partner? Family? Children? Do you have pets? Where did you move from? When did you move to? How long did you live in your old place? With whom did you move? What was the reason of the move? RELOCATING EXPERIENCE How much time did you have to move? Tell me more? Tell me about this experience? How did you feel about it? What made you feel this way? PLANNING How long did it take you to plan this move? What were you offered as planning help? Who did you seek for help? Where did you find your information/tips on moving? BUDGETING Who financed the move? What did you use to move? Who helped you? How did you find out about them? It? How did you decide on the moving company? How did they explain the process? What made you take this decision? What was communicated to you? How did you feel about that part of the process? Why? What could have made it better? PACKING Tell me about your packing process? How did you go about you packing? What did you need to pack? How did you plan your packing time? How did you decide on what material or how much supply you needed? Where did you get the supplies from? Did you have help? What about labeling? What about necessities? DAY OF THE MOVE How do you remember the day of the move? Tell me about the day of the move? How did you feel? If you needed to rate your stress from 1-10, what level would it be? Where the movers on time? What were the unexpected issues that you did not plan for? What about the food? Saying good buy? What would you do differently? How? Why? How did you say goodbye to you old place? ARRIVING TO NEW PLACE How long did it take to arrive? How did the unloading go? Tell me more? What was the plan to distribute the furniture and the packing? How did you go about the unpacking? How long did it take you to do so? What is stopping you? If you had to do it all over again what would you do differently? Why? What are the three main things that matter the most to you? WRAP UP Would you like to add anything? I hope you make wonderful memories in your new home. Thank you for sharing your experience with me. Have a great day.
- UI/UX - Backup | nesreendesign2022
WHY Consider Me for a UX Design Project? I have had the opportunity to work on various projects that I enjoyed designing, brainstorming, researching, and presenting. Each project was a chance to learn, grow, and celebrate every win with the team. I believe that enjoying the process is just as important as delivering a successful outcome. My Dema Tracker An App designed to help patients track symptoms and share updated medical charts with healthcare professionals, with two new innovative features. Read More ezMove An App designed to help patients track symptoms and share updated medical charts with healthcare professionals, with two new innovative features. Read More Walmart Return Email Case Study A case study on enhancing Walmart Canada's e-commerce returns process through a comprehensive communication strategy, reducing contact center calls and improving customer satisfaction. IFA | Indigenous Fashion Arts A visually stunning website that presents the beauty and diversity of Indigenous fashion and art with a modern, clean, and simple UI. Diversity Matters Designed brand identity, website, and content celebrating Diversity Matters' unique projects and contributions to the community. aabaakwad Experience the power of restoration through a simple design of Aabaakwad website, reflecting the Indigenous philosophy.
- HOME | nesreendesign2022
Hi, My name is Nesreen [niss-reen], AKA as Nees ;) A Toronto-based UX Designer I'm excited to share my adventures in uncovering the WHY behind user problems and how I combine my analytical thinking and design skills with my 15 years of art direction experience to create unique and elegant human-centred experiences. ezMove App UI/UX Design My Lymphedema App UI/UX Design
- More Work | nesreendesign2022
Advertising Commercials Branding As a Graphic Designer and an Art Director, I have guided clients through the branding process, from finding the name to launching the brand, which includes logo design, brand identity, website, and brand positioning at nesreendesign.com. I curated and designed the "Horizons" Exhibition, creating promotional print and digital material for the event. I directed the project flow of "The Best of All Worlds," the first multi-lingual book in Canada, collaborating with illustrators, copywriters, designers, and printers for the first and second editions. I solely designed the launch of the "Canadian Arab Heritage Foundation" corporate identity, website, print, and social media. I have also led and guided a creative team in various agencies that won several campaigns, which helped in acquiring new clients.
- Contact | nesreendesign2022
Looking to collaborate on an exciting product? WHY not g et in touch? nhajjar@nesreendesign.com Calendly Linkedin
- My Dema Tracker | nesreendesign2022
Project ezMove APP & Website Duration April - August 2022 My Role UX Designer | UX Researcher | UI Designer Tools Figma | FigJam | Invision | Procreate VIEW DEMO OVERVIEW What is ezMove? ezMove is a collaborative platform that enables individuals to help & get help during the moving process by decreasing stress through scheduling, to-do lists, setting alerts, and sharing tasks with others. Uniquely, individuals are able to stay on top of the packing process by creating QR codes, printing the codes & use them as package labels, and uploading photos of packed items for easy packing & unpacking. CHALLENGE Why ezMove? As we enter an era of the post-pandemic future, I have witnessed a wave of relocation. In fact, I remember my own experience not long ago. As a mom with 2 pre-teens, a dog and a Beta-fish, the whole stress and exhaustion of moving led to a light bulb moment. To solve this problem, I decided to explore, how can I create a tool that will make the moving journey easier.! With that, an easier new beginning is born. PROCESS How I did do it? I noticed the parallels between planning this project & planning an actual move! There are so many aspects and levels of challenges that require high levels of dedication, focus, & Planning in order to succeed. Here's how I did it using the UX design process: 01 Empathise Problem Space Refinement Competitive Research Secondary Research Primary Research 02 Define Persona Journey Map 03 Ideate User Stories Task Flow Sketches 04 Prototype Wireframes Prototype 05 Test Usability Test Gathering Feedback Iterations 06 Refine Brand Identity UI Library Final Prototype 07 Final Statement Future Plan Take Away Summary 01 Empathise Problem Space Refinement Competitive Research Secondary Research Primary Research PROBLEM SPACE REFINEMENT What could it be? Individuals moving/relocating are faced with an overwhelming to-do list with specific due dates which require a high level of organizational skills, decisions making, and utilizing resources. This is challenging since most of them have busy work schedules & lifestyles. Starting with the decision to move, the journey begins with what might seem like an endless task. I will be focusing on the planning phase of the move, which comes after you have found your new home & a moving date has been set. This includes: Planning Budgeting Finding a moving/packing company Cancelling, Booking, & Organising Tasks Scheduling Setting reminders Wrapping Packing / Unpacking Donating, Purging, & more… Emphathise COMPETITIVE ANALYSIS What is out there, Now? Listed below are solutions for the same problem space to compare & understand existing perspectives. I utilized this information in the next stage of the project in order to find a unique solution. Google Keep APP • Create notes & lists • Voice notes • Add photos • Share notes with others A Moving Concierge APP • Reviews from real customers • Inventory checklist • Weights calculator • Estimate supply • Calculate costs MoveAdvisor A personal moving assistant – a real live person! will help with with (booking movers, updating your address, selling items, etc.) SECONDARY RESEARCH Facts l didn't know? I conducted some research to understand the many aspects that make moving so stressful. "There’s no one cause of stress when it comes to a big move. Instead, it’s a bunch of smaller things that add up to make moving one of the more stressful things that many of us will ever do." Changes: Every move carries some big changes along with it. Money: One of the biggest pain points for anyone making a major move is money. Help: Most of the time, moving your things is not something that you can do alone. Time: Moving takes so much time! Research: It's important to carry out a significant amount of research before any move. Supplies: Getting enough moving boxes, tape, labels, markers or other moving supplies. Money: Down payments & security deposits to name a few! Travel plan: Including the best routes, potential stops along the way, & how many trips are needed. Packing everything: Preferably at least a few days or weeks in advance of your move. Life Storage Blog The number of DIY movers settling in North Bay rose 40% year-over-year mynorthbaynow.com Planning and packing take time away from much-needed relaxing time after work. At the same time, it is physically tiring The Psychology of Moving” - The New York Times Canadians Identify Moving as One of Life’s Most Stressful Experiences for Third Year in a Row globenewswire.com Packing for a Move Considered One of the Most Highly Procrastinated Activities for Canadians BigSteelBox.com DESIGN CHALLENGE How might we provide individuals on their moving journeys with organising tools, tips, and resources in order to prepare them for what to expect during all stages of the move? PRIMARY RESEARCH Directly gathering insights from users I planned to interview 5 individuals that have moved within Canada in the past 12 months, this will provide me with the quantitative data needed. I was able to connect with each on many levels since I had a similar experience myself. However, each user had a unique experience, regardless of the common highlights of the moving journey shared with each other. USERS Users 5 Individuals Location Live in Canada Moving Period Relocated within the past 12 months INTERVIEW SCRIPT I utilised the knowledge gained from the secondary research to include a list of open-ended questions that will address the different aspects of the move; planning, scheduling, budgeting, packing, coordinating, the day of the move, arrival, unpacking, & settling down in the new place. Link to the full interview script friends came & helped us with packing :) ~ NADIA It’s important to book everything really early just to be sure! ~ TOM We started planning for the move like two months in advance ~ SAHAR Room by room, sector by sector - we were putting things in the boxes ~ SHWETA I would consider myself pretty tech-savvy ~ THERESSA PAIN POINTS MOTIVATIONS BEHAVIOURS I conducted interviews with five different users, each having a different financial status, background, & unique experience. I learned there are many common factors that contribute to the stress of moving. I synthesized the feedback into Pain points, Motivations, & Behaviours. View Intreviews Synthesis THEMES What can I incorporate into the solution? Interviewees disclosed the need for a systematic approach to planning their moves. Starting with the ability to select a reliable moving company, schedule the to-do list, set reminders, efficient packing, & being able well informed on every aspect of the move. Ending with tips & tricks on how to settle into their new place. What was shared in each case was the level of stress! What stood out, even more, was that in every circumstance, family & friends were always available to help! That is because the main factor that everyone had in common is not having enough time. Users underestimated the time needed especially for packing. Hence, others' help was a great relief. View Themes RESEARCH Finding a reliable moving company that has good reviews, while allowing the user to get the best estimate possible. PACKING Having the know how of packaging and wrapping is crucial to the time required and damage prevention aspect of the move. Baring in mind how intense this could be on the users physical health and time management. SCHEDULING Making sure that tasks are done on time and before the due dates assigned will give a sense of piece of mind to the user, before the big day. TO-DO LIST Being able to add, edit, and share the to do list with others empowers the user to be well prepared and execute tasks accordingly. WHAT TO EXPECT It is very important users to be informed about the possibility of unexpected issues that might delay or disrupt the day of the move in order to be mentaly and physically ready. FINANCES Supporting users by keeping them on top of their finances with estimates, bills, down payments, meals and so on…. 02 Define Persona Journey Map PERSONA Main users personality traits Studying the above categories, I developed a persona with common motivations, behaviours, & pain points. I learned that regardless if users used a moving company or not, juggling work & planning a move is exhausting. They use online schedules/to-do list apps to share with their partner, roommate, or family members. Ultimately, users would like to be & stay informed throughout the process even if they do delegate tasks to others. Staying up to date is very important. Define EXPERIENCE MAP Recording the user's moving process Combining my personal moving experience with insights collected in earlier research, I created an experience map. the persona, Dani. Dani is excited to move to her new place. She is trying to discover her new neighbourhood through social media & trying to get tips from others that have moved to that area in the past. She starts to look for recommendations and real reviews for moving companies. It isn't long before she realises that the moving process is overwhelming with all the to-do lists, due dates, and scheduling. However, when Dani creates a detailed plan she feels more at ease and confident that she will be able to get things done. Dani shares with her partner the detailed to-do list and schedules to collaborate. However, their busy work schedule puts pressure on both of them. Since it is expensive for her to hire a packing company, she decides to ask family & friends for help. however, keeping track of everything that needs to be packed, where to start, & how to collaborate is a big challenge. This experience map reflects the ups & down that, Dani will go through before, during, & after the day of the move. Possible design intervention: Create a collaborative platform where people can get help / help others with different tasks of the moving process: schedule, to-do-list, & packing Leave real live reviews & get helpful tips 03 Ideate User Stories Task Flow Sketches USER STORIES Possible Scenarios Thinking of the users' 30 user stories and categorizing them by similarity. I decided to focus on the memorization aspect after having learnt that there are not many digital solutions that help people memorize large volumes of text or big music pieces. Moreover, from the interviews. View All User Stories EPICS Targeted solutions Analyzing the user stories, I found related stories that can be categorized as epics. Those epics are actual guidelines for features that I will be incorporating into the solution I'm working on. PACKING Having the know how of packaging and wrapping is crucial to the time required and damage prevention aspect of the move. Baring in mind how intense this could be on the users physical health and time management. SCHEDULING Making sure that tasks are done on time and before the due dates assigned will give a sense of piece of mind to the user, before the big day. Being able to add, edit, and share the to do list with others empowers the user to be well prepared and execute tasks accordingly. WHAT TO EXPECT It is very important users to be informed about the possibility of unexpected issues that might delay or disrupt the day of the move in order to be mentaly and physically ready. Ideate REVISED DESIGN CHALLENGE How might we prepare individuals for planning their move with collaborative tools in order to allow help from friends & family? TASK FLOW Complete Packing a Box With the chosen core epics for the app, I created the main task flow that allows the user to add a package to the list of packages. The user will fill in info about what's in the package, which room it belongs to, whether is it meant to be donated, and take/upload pictures of how things were organised to help with the unpacking too. SKETCHES Scribbles, ideas, notes, & more One task flows, many users. The owner of the project, DANI with the collaborators on this project her partner, a family member, & a couple of friends. Ideas started rushing & I started sketching with the goal of creating a simple design that is intuitive. I created an inspiration board of different collaborative platforms to help me ideate. Ultimately, this project is supposed to grant the user an ezMove. Prototype 04 Prototype Wireframes Prototype WIREFRAMES I developed wireframes that translated the task flow through sketches & assets. PROTOTYPE I prepared a Mid-Fi prototype that reflects the task flow. This prototype will be shared in the first round of usability testing. Test 05 Test Usability Test Gathering Feedback Iterations USABILITY TEST How to improve the current prototype? After creating the wire flow mid-fi prototype, I conducted two rounds of testing with 5 different users each round. Users were given 5 chronological order tasks to complete. I took notes of each user test & assessed the usage patterns if they are easy or difficult to identify & remember. GATHERING FEEDBACK What was challenging for the user? After creating the wire flow mid-fi prototype, I conducted two rounds of testing with 5 different users each round. Users were given 5 chronological order tasks to complete. I took notes of each user test & assessed the usage patterns if they are easy or difficult to identify & remember. ITERATIONS How the design changes improved the user experience? I completed multiple changes on each of the 4 main wireframes and added frames to enhance the flow experience. After the second round of testing, I reiterated again. Iteration includes Asset, icons, & text changes, in addition to reorganizing the information hierarchy. Refine 06 Refine Brand Identity UI Library Final Prototype BRAND IDENTITY Developing the tone, look, & feel of the brand Words that describe EZ MOVE Brand: Easy customizable Dependable Practical Convenient WORD MARK SKETCHING I started sketching the word mark after getting inspiration from the visuals collected in the Mood board. Word mark to express the packing process. View Mood Board WORD MARK REFINING The typeface needs to have solid stackable-looking letters. Especially the letter M-needs to symbolize the box/house Icon. TYPOGRAPHY I wanted to choose a font that is both clean & soft to contrast the boxes & QR code edges. Jura is modern, legible, sans serif, and elegant. COLOURS PALETTE Colours were inspired by the moving boxes, lead color print on boxes, and the wall off-white ICONGRAPHY Icons used have clear lines with soft edges. I utilised my design background to create a few unavailable icons. This was done carefully keeping in mind the design proportions of the icon template. FINAL PROTOTYPE Final refinements were added. Colours, Typography, animation, and imagery. Features Highlighted: Dynamic QR Code with Mobile App Deep Linking Capability Photo Upload Icon selection Customized project profile Project owner emphasis VIEW DEMO Final Statement 07 Final Statement Future Plan Take away Summary FUTURE PLAN Marketing Website This web page will inform stakeholders and potential users of the many features of this digital solution, accessible through desktop & mobile. Easy is a main selling point, with a section dedicated to taking the user through simple steps to achieve a major task. This will trigger the audience's curiosity to try and ultimately use ezMove. TAKE AWAY What did I learn to become a better designer? • To utilize my curiosity and never shy from asking questions, the more I share the more others share too. • To Always be ready for your assumptions to be wrong. • To pivot, start all over again, & be ready for more brain bogglers whenever needed. As I mentioned at the beginning of this case study, planning a move and creating a digital solution are very similar. Setting a detailed plan is key to staying focused on the end goal. Maybe my next project will be creating a planning solution for UX designers.
- Copy of HOME | nesreendesign2022
Uncovering solutions, designing e xperiences Nesreen [niss-reen], AKA as Nees ;) A Toronto-based UX | Graphic Designer At NesreenDESIGN, every project begins with a deep dive into the "WHY" behind user challenges. Driven by insatiable curiosity and a thoughtful exploration of both the brand and the audience, we unlock the key to delivering effective and innovative solutions. With 15 years of experience in art direction, alongside expertise in branding, UX design, and analytical thinking, NesreenDESIGN challenges the status quo and embraces often-overlooked insights. About > Work Solutions that made an impact I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here. I’m an image title Describe your image here.
- My Lymphedema | nesreendesign2022
Project My Lymphedema App Duration April - May 2020 My Role UX Designer / UX Researcher Tools Figma | Sketch | Invision | Adobe Illustrator VIEW DEMO OVERVIEW What is Lymphedema? Lymphedema is swelling that occurs in the arms or legs due to the removal of or damage to your lymph nodes from cancer treatment, infection, or disease. Specific diets, compressions, and exercises may help reduce its symptoms on a trial-and-error basis. Currently, over 1 million individuals in Canada and 10 million in the US have lymphedema. “Lymphedema is one of the most poorly understood, relatively underestimated, and least researched complications of cancer or its treatment.” - National Cancer Institute CHALLENGE There is no comprehensive digital tracking tool for monitoring Lymphedema. No single platform includes everything needed to monitor. A combination of different apps & manual tracking makes it difficult to compare and synthesize data. Most nutrition apps cater to the nutritional needs of the general population. PROCESS Here's how I did it using the UX design process: 01 Empathise Problem Space Refinement Secondary Research Primary Research 02 Define Persona Journey Map 03 Ideate User Stories Task Flow Sketches 04 Prototype Wireframes Prototype 05 Test Usability Test Gathering Feedback Iterations 06 Refine Brand Identity UI Library Final Prototype 07 Final Statement Future Plan Take Away Summary 01 Empathise Problem Space Refinement Secondary Research Primary Research PROBLEM SPACE REFINEMENT Individuals with lymphedema need a single comprehensive app to track their nutritional intake and symptoms, so they can easily identify and minimize their flare-ups. Value Propositions: An all-in-one platform allows users to have all their lymphedema info in 1 consistent place. Progress charts allow users to visually see trends and patterns of all their data. Shareable data so users can look them over with health professionals. Customizable tracking options let users focus on their own unique lymphedema. A community platform for users to learn from each other’s experiences and get advice. Linkable to other health apps for a seamless health management experience. Emphathise USER RESEARCH 60 Surveys 5 Interviews Qualifying factors: User has or takes care of someone with lymphedema User is open to tracking on an app Question topics: User demographic/ background Tracking intake Nutrition goals Eating habits Lifestyle General app usage User Interview and Survey Questions “I like seeing summary graphs auto-generated of goals I hit, progression of symptoms/mood...” “When I get inflammation, I need to go over my intake and check what I have done or not done.” “I find it interesting to share goals, and benefit from other people’s experiences”. “ I want to see results and noticing difference and physical improvement due to adjustment made” DESIGN CHALLENGE How might we provide individuals on their moving journeys with organising tools, tips, and resources in order to prepare them for what to expect during all stages of the move? THEMES What can I incorporate into the solution? Interviewees disclosed the need for a systematic approach to planning their moves. Starting with the ability to select a reliable moving company, schedule the to-do list, set reminders, efficient packing, & being able well informed on every aspect of the move. Ending with tips & tricks on how to settle into their new place. What was shared in each case was the level of stress! What stood out, even more, was that in every circumstance, family & friends were always available to help! That is because the main factor that everyone had in common is not having enough time. Users underestimated the time needed especially for packing. Hence, others' help was a great relief. View Themes RESEARCH Finding a reliable moving company that has good reviews, while allowing the user to get the best estimate possible. PACKING Having the know how of packaging and wrapping is crucial to the time required and damage prevention aspect of the move. Baring in mind how intense this could be on the users physical health and time management. SCHEDULING Making sure that tasks are done on time and before the due dates assigned will give a sense of piece of mind to the user, before the big day. TO-DO LIST Being able to add, edit, and share the to do list with others empowers the user to be well prepared and execute tasks accordingly. WHAT TO EXPECT It is very important users to be informed about the possibility of unexpected issues that might delay or disrupt the day of the move in order to be mentaly and physically ready. FINANCES Supporting users by keeping them on top of their finances with estimates, bills, down payments, meals and so on…. 02 Define Persona Journey Map PERSONA Main users personality traits Studying the above categories, I developed a persona with common motivations, behaviours, & pain points. I learned that regardless if users used a moving company or not, juggling work & planning a move is exhausting. They use online schedules/to-do list apps to share with their partner, roommate, or family members. Ultimately, users would like to be & stay informed throughout the process even if they do delegate tasks to others. Staying up to date is very important. Define EXPERIENCE MAP Recording the user's moving process Combining my personal moving experience with insights collected in earlier research, I created an experience map. the persona, Dani. Dani is excited to move to her new place. She is trying to discover her new neighbourhood through social media & trying to get tips from others that have moved to that area in the past. She starts to look for recommendations and real reviews for moving companies. It isn't long before she realises that the moving process is overwhelming with all the to-do lists, due dates, and scheduling. However, when Dani creates a detailed plan she feels more at ease and confident that she will be able to get things done. Dani shares with her partner the detailed to-do list and schedules to collaborate. However, their busy work schedule puts pressure on both of them. Since it is expensive for her to hire a packing company, she decides to ask family & friends for help. however, keeping track of everything that needs to be packed, where to start, & how to collaborate is a big challenge. This experience map reflects the ups & down that, Dani will go through before, during, & after the day of the move. Possible design intervention: Create a collaborative platform where people can get help / help others with different tasks of the moving process: schedule, to-do-list, & packing Leave real live reviews & get helpful tips 03 Ideate User Stories Task Flow Sketches USER STORIES Possible Scenarios Thinking of the users' 30 user stories and categorizing them by similarity. I decided to focus on the memorization aspect after having learnt that there are not many digital solutions that help people memorize large volumes of text or big music pieces. Moreover, from the interviews. View All User Stories EPICS Targeted solutions Analyzing the user stories, I found related stories that can be categorized as epics. Those epics are actual guidelines for features that I will be incorporating into the solution I'm working on. PACKING Having the know how of packaging and wrapping is crucial to the time required and damage prevention aspect of the move. Baring in mind how intense this could be on the users physical health and time management. SCHEDULING Making sure that tasks are done on time and before the due dates assigned will give a sense of piece of mind to the user, before the big day. Being able to add, edit, and share the to do list with others empowers the user to be well prepared and execute tasks accordingly. WHAT TO EXPECT It is very important users to be informed about the possibility of unexpected issues that might delay or disrupt the day of the move in order to be mentaly and physically ready. Ideate REVISED DESIGN CHALLENGE How might we prepare individuals for planning their move with collaborative tools in order to allow help from friends & family? TASK FLOW Complete Packing a Box With the chosen core epics for the app, I created the main task flow that allows the user to add a package to the list of packages. The user will fill in info about what's in the package, which room it belongs to, whether is it meant to be donated, and take/upload pictures of how things were organised to help with the unpacking too. SKETCHES Scribbles, ideas, notes, & more One task flows, many users. The owner of the project, DANI with the collaborators on this project her partner, a family member, & a couple of friends. Ideas started rushing & I started sketching with the goal of creating a simple design that is intuitive. I created an inspiration board of different collaborative platforms to help me ideate. Ultimately, this project is supposed to grant the user an ezMove. Prototype 04 Prototype Wireframes Prototype WIREFRAMES I developed wireframes that translated the task flow through sketches & assets. PROTOTYPE I prepared a Mid-Fi prototype that reflects the task flow. This prototype will be shared in the first round of usability testing. Test 05 Test Usability Test Gathering Feedback Iterations USABILITY TEST How to improve the current prototype? After creating the wire flow mid-fi prototype, I conducted two rounds of testing with 5 different users each round. Users were given 5 chronological order tasks to complete. I took notes of each user test & assessed the usage patterns if they are easy or difficult to identify & remember. GATHERING FEEDBACK What was challenging for the user? After creating the wire flow mid-fi prototype, I conducted two rounds of testing with 5 different users each round. Users were given 5 chronological order tasks to complete. I took notes of each user test & assessed the usage patterns if they are easy or difficult to identify & remember. ITERATIONS How the design changes improved the user experience? I completed multiple changes on each of the 4 main wireframes and added frames to enhance the flow experience. After the second round of testing, I reiterated again. Iteration includes Asset, icons, & text changes, in addition to reorganizing the information hierarchy. Refine 06 Refine Brand Identity UI Library Final Prototype BRAND IDENTITY Developing the tone, look, & feel of the brand Words that describe EZ MOVE Brand: Easy customizable Dependable Practical Convenient WORD MARK SKETCHING I started sketching the word mark after getting inspiration from the visuals collected in the Mood board. Word mark to express the packing process. View Mood Board WORD MARK REFINING The typeface needs to have solid stackable-looking letters. Especially the letter M-needs to symbolize the box/house Icon. TYPOGRAPHY I wanted to choose a font that is both clean & soft to contrast the boxes & QR code edges. Jura is modern, legible, sans serif, and elegant. COLOURS PALETTE Colours were inspired by the moving boxes, lead color print on boxes, and the wall off-white ICONGRAPHY Icons used have clear lines with soft edges. I utilised my design background to create a few unavailable icons. This was done carefully keeping in mind the design proportions of the icon template. FINAL PROTOTYPE Final refinements were added. Colours, Typography, animation, and imagery. Features Highlighted: Dynamic QR Code with Mobile App Deep Linking Capability Photo Upload Icon selection Customized project profile Project owner emphasis VIEW DEMO Final Statement 07 Final Statement Future Plan Take away Summary FUTURE PLAN Marketing Website This web page will inform stakeholders and potential users of the many features of this digital solution, accessible through desktop & mobile. Easy is a main selling point, with a section dedicated to taking the user through simple steps to achieve a major task. This will trigger the audience's curiosity to try and ultimately use ezMove. TAKE AWAY What did I learn to become a better designer? • To utilize my curiosity and never shy from asking questions, the more I share the more others share too. • To Always be ready for your assumptions to be wrong. • To pivot, start all over again, & be ready for more brain bogglers whenever needed. As I mentioned at the beginning of this case study, planning a move and creating a digital solution are very similar. Setting a detailed plan is key to staying focused on the end goal. Maybe my next project will be creating a planning solution for UX designers.